- There exist an inverted U-shaped relationship between the number of times an antivirus starts operating and the consumer positive mood.
- Several small size-updates with fast installation will contribute to a more positive evaluation rather than few big updates.
- P2P/File Sharing Protection will generate a more positive evaluation rather than Registry Startup Protection and Instant Messaging Protection.
- A lower level of IT expertise strengthens the loyalty between consumer and his current antivirus.
- The higher the lever of IT expertise, the lower the “perceived switching costs”, and therefore the higher the willingness to experiment and test different antivirus.
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2 comments:
How about this for a hypothesis:
'Antivirus software is nothing more than a huge scam where large companies make big money from the computer-illiterate'
I have never used any anti virus software and have never had any problems as a result.
Every computer I have had given to me to fix, which had viruses, also had one of those bloated, useless packages like Symantec or McAfee on it. Nine or ten resource-hogging processes and an annual subscription. Completely useless in stopping virus infection but they do manage to disrupt regular computer operations quite successfully!
It's cheaper and more effective to educate people to not click on every attachment they are emailed.
I think your comment is pretty interesting. As my "problem statement" shows, I partially agree with you.
Nevertheless the dangers don't come only from attachments and statistics say that virus infection from attachment are not working as years ago.
Main threats come from other sources. Have a look at my new post and don't forget to leave your opinion!
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