new Norton accellerates
Sunday, October 12, 2008
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5 comments:
I just took your survey. It is being discussed at http://www.dslreports.com/forum/r21274473-Antivirus-survey
It was interesting and I enjoyed it. However, I was quite surprised to not see the current leading antivirus vendor (who provides a free version to millions) not listed! How did you miss Avira's Antivir ?? I suppose you are not aware that for the first time ever, a SINGLE engined antivirus program was the clear winner in the August 2008 AV-Comparatives testing and that AV is Antivir?
http://www.avira.com/en/company_news/av-comparatives_aug08.html
I suppose you are also not aware of the very comprehensive test reported in http://www.virusbtn.com/news/2008/09_02
by AV-Test.org where Avira comes in second (to GD Data which is multi-engined), but first for a single engine antivirus product.
BTW, there is no image to type the letters from. I'm using Firefox. For security reasons, I have it set to block images not from the orginating website. I add necessary sites to the exceptions list.
I had to switch to Opera to see the letters.
I think you are right. I modified my questionnaire and I added Avira as an option and also “I don’t use antivirus” as somebody else has suggested. However, after around 500 responses a small percentage (around 5%) has selected “other” to the question “which is your antivirus”.
AV-Comparative has an important weight for the industry but it's not the only one that provides feedbacks. Others don’t agree with this result.
I disagree about the leadership position that you gave to them. Avira antivirus is a small company with 250 employees. They don't disclose financial information since it's a private company therefore I don't know their revenues. From a marketing perspective, the leader is the one that detains the biggest slice of the pie (calculated by the revenues). Without judging the effectiveness, the awards and the rankings over the hundreds comparisons made by expert or not experts, Symantec is the undoubted leader of the industry. And there is a big hole between Symantec and the second, McAfee, and a abyss between McAfee and the followers. For now.
From the consumer perspective, I agree that Avira is one of the best performing freeware ever.
I thank you for your comment!
You should not ask such direct questions. For example instead of asking the USER for his/her level of expertise u should ask a few questions that will then enable u to judge his level of expertise.
Same goes for all questions.
For example to the question where u ask 'have u used crack etc.' most users will lie!
Although now it is too late as ur survey has already begun better luck next time! :)
Few questions about the expertise enable me to divide the sample in two segments. I don't study different degree of expertise, although it may be interesting. According to the belonging segments (expert or non expert) I will test my hypothesis.
Some questions have to be direct for nature, other may be more indirect as you suggest. But of course, things get more complicated if you have to test an hypothesis with 5 questions instead of 2.
Referring to the piracy usage. I first ask the name of the software used, then if they are currently paying it and then there is the question on piracy. If somebody is using Norton, he’s not paying it and he says that is not using cracks, well he’s a lier. But he’s easy findable.
I think somebody may lie, true, but the questionnaire is anonymous and they shouldn’t.
However in the results I see a good consistence between those 3 questions so far (around 500 respondents) and I assure you that a very big percentage of “expert users” are using or used piracy.
Wait for the results.
I thank you for your comment.
Agree with you! :)
Wish you all the best for your thesis!
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