Antivirus Software: who wins?

There are hundreds of blogs on antivirus software, this differs from the others because it tries to see things with an unbiased marketing perspective, leaving to the reader the possibility to make judgements on his own. I encourage you to visit my blog periodically and post your opinion on my statements, propose new issues, ask questions, curiosities. Around the 10th of october I will post a link with a questionnaire. The results of the empirical research will be posted here in this blog.

Tuesday, October 7, 2008

Microsoft: extortion, expedience and the extinction of the AV industry?

Microsoft officially joined the market of the antivirus industry in 2 June 2006 when Windows OneCare Live was released. The subscription fee is in line with the others competitors: 49.95$ a year. The short term impact of Microsoft is negligible, but experts have no peace to try to forecast the future changes of the industry. The power of Microsoft is called Ms Windows. Windows is the “guest house” of all the software developers. Antivirus software vendors sell their products especially for the Windows Platform, some of them live only with windows; no more sales for Windows would be correlated to bankrupt. Current players set the bar for quality, it remains to be seen how high Microsoft can jump. Which player will be more damanged?