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“in our health-conscious society, viruses of any type are an enemy. Just as proper diet, exercise and preventative health care can add years to your life, prudent and cost-effective anti-virus strategies can minimize your exposure to computer viruses” (Symantec, 1999)

Friday, January 2, 2009

Symantec' SWOT analysis



Strengths
Market leadership in security software
Stable growth
Focus on research and development
Stong technical support division
Unique product portfolio

Weaknesses
Some alarming operating results
High U.S. dependence
Reputation to be an heavy program
Low control on indirect sales channels


Opportunities
Improved operating efficiency
Recent acquisitions
Emerging markets


Threats
Fierce competition
Software piracy

11 comments:

Anonymous said...

Best antivirus software I've found is Linux OS! Great site for Windows users.
8-)

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I don't like it, Its very heavy and some times its not protective.

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